Search engine marketing (SEM), is a form of Internet marketing that seeks to promote website and increase online traffic. Most internet users use search engines to find information, products or services that they are looking for, in fact '93 percent of users worldwide use search engines to find websites'- Forrester Research. SEM techniques allow you to be found amongst the millions of web pages available on the internet. It is great way to market your company's products or services to online users in a direct and relevant manner. Search engine marketing ensures you are delivering an almost immediate solution to online users that may not have previously known your website existed. The great thing about SEM is that its impact is directly measurable.