With the economy still not quite right, more and more people are taking calculated risks and starting their own businesses. But if you are going to put up a brick and mortar store, you would have to have some significant amount of capital. You might also have to compete with larger stores which are operating in the same area where you are planning to open up your shop. If you look at online marketing though, the financial risks are smaller and you could even beat bigger businesses if you have the right search engine optimization campaign.

Small businesses online has the same potential as their bigger competitors because they only have to have a good site and good products and services to entice customers to buy from them. When marketing offline, you have to have a good place for your business. If you are selling products, you need display cases for them and whatnot. On the other hand, if you are going to solely sell your products online, you would only need a place to store them saving you a lot of money.

If you have built your site to make it more appealing to search engines, you can even beat your competitors even if they paid more for the building of their site. You do not need a flashy website to have good Google rankings but you should also consider how your customers would like the layout of your site. It is best if you would work with a web developer and a programmer who knows how to make the site easy for search engine bots to read. The easier it is for the robots to read your site, the better chance you have of ranking well for the keyword you are targeting.

All in all, going online and expanding your network online is the best way for small business owners to level the playing field. With good search engine optimization techniques, they can easily attain good Google or Yahoo rankings which would result to more exposure for their brand and thus increasing sales. It can be done by working with a good SEO company which is not afraid to take on the challenge of taking an unknown brand and making it popular online.