Using Smart Links for Improved SEO

If you are a Webmaster, you will be building links for mainly two reasons: to drive traffic to your website and to improve your site’s ranking on search engine results. Although you may not have clearly defined the objectives for link building, these are usually the reasons.

If you plan on building links to support an already running SEO campaign for your company, there are a few tips you must keep in mind for a successful SEO campaign combined with link-building success. Two of the most important tips you will come across are:

1. Use keywords as anchor texts (the link text)
2. Point links to pages that already have optimized content on them i.e. contain the keywords you are using in your anchor text.
Almost all the links that you have placed and have made functional will add to your link graph and will influence your overall link popularity. Smart links however, are links that are strategically written and placed. Their strategic positioning makes them more effective in increasing overall link popularity, thus increasing the success of your SEO campaign.

Smart Linking
The key to smart linking is to initially use common sense and then persist with it. As you start linking, smart linking would require you to place links to increase relevancy. That means pages that are topically or geographically similar to yours must be targeted for linking. In doing so, you will drive targeted traffic to your relevant page and thereby increase your link popularity. If you sell diamond rings for example, it would only be wise to not only leave links on diamond-related pages but on wedding and engagement planning pages. In a nutshell, the theme of the site you want to link to must be relevant to your site’s theme.
The anchor text again is of paramount importance in gaining link popularity and search engine rankings. The anchor text (the text that is seen in your link placed on a page before people click on it) is one of the best ranking tools you can use. When choosing anchor text, use the keywords you have optimized your page with and the page you are pointing the links to. This way, you can convey to both the visitors and search bots a clear message on what the upcoming page has in store. Apply these two techniques and your rankings are sure to boost in a short time.
  
Source from ABSEM-SEO.com
 
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