What is PPC?

Pay Per Click, known as PPC, is the process of purchasing keywords or key terms from search engines in order to publicize a websites products or services. Similar keywords and key terms are linked to small text ads that are displayed within the sponsored link sections of search engine when the keyword or key term is searched for by a user within a search engine. By bidding on keywords and key terms that clearly define your business and creating highly relevant text ads, you are delivering an almost immediate solution to online users that may have not previously known your website existed. As there is limited space within the sponsored ad sections of a search engine, PPC users must bid on keywords or key terms in order to achieve a more desirable position.

PPC is a great way to target online users directly with timely and relevant information. When users perform a keyword or key term search within a search engine, they are looking for something in particular. By producing relevant ads that meet the searches needs, you can direct highly relevant, higher converting users to your website.
 

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