What is Keyword?

A keyword is a word used by a search engine in its search for relevant Web pages, that is to say, keywords are the words or phrases that a user is most likely to use when searching for your business on the Web.

In addition to commonly used search terms, keywords should reflect the main topic or message of your web page. Keywords should be present throughout the web page content; in page copy, title tag, meta tags, headings, attributes and link text.